An online and press campaign for Hit Biscuits, featuring the strapline ‘Get a Hit of Happiness’.
Creative by Forever Bera, the campaign will also include an online film, inspired by Britney Spears single ‘Hit Me Baby One More Time’ and support activity on Mumsnet and Netmums, while trade engagement and a social media ‘Happiness’ programme will also feature.
Print activity is also scheduled to feature in Hello!, OK!, Cosmopolitan and Closer throughout June and July, including the Diamond Jubilee edition of OK!
Jon Dance, marketing manager for Bahlsen UK, said: "The Hit of Happiness campaign was created to appeal to those ‘everyday treat moments’ that we all desire at times. Forever Beta have created a campaign that does this in an interesting and compelling way."
Robin Gadsby, Managing Director of Forever Beta said: "It’s a great campaign that will resonate well with our target audience. By tapping into pop culture, especially the latent fame of ‘Hit Me Baby One More Time’ by Britney Spears we’re reinforcing the brand name in a fun and irreverent way.”