3 May 2012 - 3:55pm | posted by | 2 comments

Hit Biscuits campaign aims to help consumers 'Get a Hit of Happiness'

An online and press campaign for Hit Biscuits, featuring the strapline ‘Get a Hit of Happiness’.

Creative by Forever Bera, the campaign will also include an online film, inspired by Britney Spears single ‘Hit Me Baby One More Time’ and support activity on Mumsnet and Netmums, while trade engagement and a social media ‘Happiness’ programme will also feature.

Print activity is also scheduled to feature in Hello!, OK!, Cosmopolitan and Closer throughout June and July, including the Diamond Jubilee edition of OK!

Jon Dance, marketing manager for Bahlsen UK, said: "The Hit of Happiness campaign was created to appeal to those ‘everyday treat moments’ that we all desire at times. Forever Beta have created a campaign that does this in an interesting and compelling way."

Robin Gadsby, Managing Director of Forever Beta said: "It’s a great campaign that will resonate well with our target audience. By tapping into pop culture, especially the latent fame of ‘Hit Me Baby One More Time’ by Britney Spears we’re reinforcing the brand name in a fun and irreverent way.”

Comments

4 May 2012 - 13:47
craig_wood1's picture

I thought this was so terrible that it must be foreign, or a wind up...

0
0
14 Jun 2012 - 15:00
biscu10252's picture

I blogged about how dreadful it was after receiving a tap up from Forever Beta. Highly critical thoughts here: http://biscuitswin.wordpress.com/2012/05/14/free-biscuits-but-at-what-cost/

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...