nelly.com appoints Affiliate Window

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By The Drum Team, Editorial

April 27, 2012 | 2 min read

Fashion retailer nelly.com has appointed Affiliate Window to handle its affiliate marketing activities.

The website launched in the UK last week and hopes maximise exposure for the brand and identify additional revenue streams.

Rachel Humphreys, area manager for UK & English speaking markets for nelly.com, said: “The affiliate channel is important for nelly.com across all territories and we anticipate a strong and mutually beneficial partnership with Affiliate Window and our affiliates in the UK.”

Anjulie Truong, client services manager for Affiliate Window, added: “We are thrilled to be chosen as the network of choice for nelly.com to launch their online presence in the UK. nelly.com is a strong brand in the European market and we anticipate that same exceptional uptake in the UK. An integral part of our Publisher Services team over the past year has been our dedicated fashion vertical specialist with focus on the development of existing blogger relationships and recruitment of strong content sites. With this expertise, alongside the knowledge and experience from our account management team we’re confident we can optimise the brand’s UK entrance and develop a strong and profitable channel for nelly.com.”

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