26 April 2012 - 10:21am | posted by | 0 comments

Nintendo records first ever annual loss

Nintendo records first ever annual lossNintendo records first ever annual loss

Video game giant Nintendo has suffered its first ever annual loss after it was hit by declining sales of its popular Wii console and a loss it incurs on each 3DS handheld it sells following recent price cuts.

Disappointing sales were compounded by a strong Yen which further deflated revenues to make a loss of 43.2bn Yen (£329m) for the year.

The figures are actually better than the Kyoto based firm predicted with the expectation having been that losses could hit 65bn Yen.

Nintendo has been hit by declining sales in the face of cut throat competition with Microsoft and Sony as well as exponential growth in the smartphone gaming sector.

The Japanese giant stated that it expects to return to profit in 2012 as the Yen weakens.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...