VION UK has unveiled its ‘I Love Bcn’ brand with Sphere Design, with the aim of promoting British bacon.
The packaging uses a Union Jack in the background to promote the fact that it is British.
Tony Casson, Sphere creative director, said: “I love bacon…….. don’t we all?
“Whether it’s seen as a guilty pleasure or not, the message is clear. We worked closely with VION to combine a rebus style brand name and britishness to deliver a contemporary solution.”