VION UK unveils ‘I Love Bcn’ brand with Sphere

VION UK has unveiled its ‘I Love Bcn’ brand with Sphere Design, with the aim of promoting British bacon.

The packaging uses a Union Jack in the background to promote the fact that it is British.

Tony Casson, Sphere creative director, said: “I love bacon…….. don’t we all?

“Whether it’s seen as a guilty pleasure or not, the message is clear. We worked closely with VION to combine a rebus style brand name and britishness to deliver a contemporary solution.”