Creative agency TMW has appointed journalist, blogger and PR consultant Vikki Chowney to the newly-created role of head of community.
Chowney joins TMW from Econsultancy, where, as news editor, she launched the site’s news operation, managing a team in the UK and working with another in the US.
Prior to this, Chowney was the editor of Reputation Online, where she contributed a regular column to NMA. In the past, she has written for a number of publications including Marketing Week, Contagious and Communicate.
She has also worked as content editor for the JaguarFuture.com project and has acted as an independent consultant to brands including Talk Talk and O2.
A key part of her role at TMW will be to ensure that the insights gained from community management feed into a client’s wider social media and management strategy.
Chris Buckley, director of social engagement at TMW, said: “As social media continues to mature, brands are increasingly looking at ways of generating measurable value from their online communities.
"Vikki’s specialist knowledge and experience make her the ideal person to drive forward this area of the business. She is a real find and we are delighted she has chosen to join our team."