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By The Drum Team | Editorial

April 25, 2012 | 1 min read

Domino’s Pizza in the Netherlands has come up with a way to make silent electric scooters safe – by adding a voice that says ‘Domino’s!’.

The delivery scooter replicates the sound or a motorbike, with the voice, which also says ‘Pizza!’, heard every time the vehicle accelerates.

Domino’s Pizza has said that the PR stunt aims to ‘improve road safety’.

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