Samsung to sponsor Leyton Orient
Leyton Orient Football Club has signed up Samsung Electronics as its new official club sponsor.
Samsung's logo will appear on the front of the League One's side home shirt and the back of its away shirt during the 2012/13 season.
The electronics giant was not willing to divulge how much it had paid for the sponsorship when asked by The Drum.
The deal marks the company's third foray into football shirt sponsorship. It already sponsors Premier League side Chelsea and League Two outfit Swindon Town.
Andy Griffiths, managing director of Samsung UK and Ireland, said: “We are delighted to add Leyton Orient to our football sponsorships in the UK.
“Samsung is committed to supporting football at every level in this country. We believe that the game can only flourish if the grass roots are properly nurtured.”
Video games publisher EA Sports has also agreed a shirt sponsorship deal with Orient.
The EA Sports logo will appear on the front of the away shirt and the back of the home shirt next season.
And in a further deal for the club, online football store Pro-Direct Soccer has signed an agreement which will see its logo appear on the shorts of both the home and away kits next season.