The Jurys Inn hotel group is set to roll out its first above the line national ad campaign on Monday, with the print ads to run at roadside sites, key train terminals and tube stations, as well as online.
Developed by Elvis, the £800,000 campaign aims to raise brand awareness and promote the fact that the hotel is a good alternative to other budget hotels, aimed at both those who stay in hotels for business and leisure.
The campaign, which features slogans such as ‘Jurys Inn warmly invite you to a cheeky lie-in before your city centre meeting’ will run across London, Birmingham, Manchester, Liverpool, Leeds, Newcastle, Glasgow and Edinburgh, in addition to key London Underground and Heathrow Express sites.
Suzanne Cannon, group marketing manager, said: “We actively work to secure customers who want a credible alternative to four star. We were delighted earlier this year to win the Business Traveller 2012 Award for Best Small or Independent Hotel Brand for the second time.
“People vote with their feet and our new campaign aims to reach an audience who may not have considered us before.
“Elvis came up with several ideas, three of which just hit the nail on the head in terms of defining exactly what Jurys Inn is all about. The three ads aim to communicate the warmth and friendliness that Jurys Inn is renowned for.”