12 April 2012 - 10:33am | posted by | 8 comments

McVitie’s set tongues wagging with lickable lift

McVitie’s set tongues wagging with lickable liftMcVitie’s set tongues wagging with lickable lift

They may not figure as highly as ice cream and lollipops in the eyes of most but the humble mechanical elevator could become the subject of much salivating following the unveiling of the world’s first edible elevator.

The Willy Wonka like creation involved the installation of some 1,325 lick-able Jaffa Cakes by biscuit brand McVities into an otherwise unassuming London office block.

This is intended to get office workers taste buds tingling by letting them get up close and personal with their favourite tasty treats - by drooling on the walls during their short up and down journeys.

Philippa Tilley, Senior Brand Manager from McVitie¹s Jaffa Cakes, said: “We are all about bringing a bit more fun to life and this was the perfect way to get a little joy straight to stressed out office workers. We hope the lifts raise a smile, give people a taste for Jaffa Cakes and encourages them to go and buy a pack for the office.”

The appropriately named Mischief acted as the creative agency behind the zany scheme.


12 Apr 2012 - 12:42
sansc16156's picture

Apologies for being boring, but what is the low down on licking a pre-licked treat? That's not really my cup of tea I gotta say.

12 Apr 2012 - 15:22
Oni's picture

The 5 second rule definitely applies.

13 Apr 2012 - 08:32
mark_astle's picture

'Willy-Wonka like' - you mean 'Exactly like the wallpaper mentioned in the book'? Still quite a nice idea though.

13 Apr 2012 - 10:44
steve90042's picture

How much will the compensation cheque amount to when the cross-infection claims come in?

13 Apr 2012 - 11:16
melanie@nisbetwylie.com's picture

eeeewwww!! licking stale jaffa cakes after someone else???? Fun????

13 Apr 2012 - 12:52

There are so many things wrong with this as a concept. Where's the fun in licking a Jaffa Cake anyway? Let alone a pre-licked one stuck to the wall in a farty lift! The so called "creative agency" is taking the Michael and McVitie's are idiots for parting with money for something so ill-conceived.

13 Apr 2012 - 14:15
peter15381's picture

Sweets yes, Biscuits No. Maybe they couldn't sell the concept to Barrets, so the mugs at McVittees bought it.

13 Apr 2012 - 23:56
noel_young's picture

This must be the BIG story of the week, judging by the number of comments!


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