10 April 2012 - 10:35am | posted by | 0 comments

Rachel’s appoints Haygarth to oversee ‘Kitchen Moments’ campaign

Rachel’s appoints Haygarth to oversee ‘Kitchen Moments’ campaignRachel’s appoints Haygarth to oversee ‘Kitchen Moments’ campaign

Organic dairy brand Rachel’s has appointed digital agency Haygarth to oversee the launch of its ‘Kitchen Moments’ campaign, alongside the design and build of the campaigns new website.

Kitchen moments will consist of a series of monthly e-newsletters, a new website and interactive Facebook app to be launched this month for the remainder of the year.

These will be targeted at 30 to 65 year old women with a view to encouraging the use of organic food in the kitchen.

Andrew Curzon, Marketing Manager, Rachel's, commented: "The kitchen is the heart of the home and where some of life's best everyday moments happen - from chats over the kitchen table and informal lunches with the girls, to a quiet Sunday morning breakfast with the papers. With Kitchen Moments we hope to expand on these everyday pleasures and give something back to our fans."

Sophie Daranyi, CEO, Haygarth, added: "With Kitchen Moments we've taken the brand's core message and executed it through-the-line with warmth, charm and personality to deliver a consistent brand experience across a variety of touch points."

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Torfaen Council Recycling

21/10/2014
This is a campaign for the Welsh Local Government Agency...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...

Freia relaunch

17/10/2014
Norway’s leading chocolate brand Freia relaunches with a...