Rachel’s appoints Haygarth to oversee ‘Kitchen Moments’ campaign
Organic dairy brand Rachel’s has appointed digital agency Haygarth to oversee the launch of its ‘Kitchen Moments’ campaign, alongside the design and build of the campaigns new website. Kitchen moments will consist of a series of monthly e-newsletters, a new website and interactive Facebook app to be launched this month for the remainder of the year. These will be targeted at 30 to 65 year old women with a view to encouraging the use of organic food in the kitchen. Andrew Curzon, Marketing Manager, Rachel's, commented: "The kitchen is the heart of the home and where some of life's best everyday moments happen - from chats over the kitchen table and informal lunches with the girls, to a quiet Sunday morning breakfast with the papers. With Kitchen Moments we hope to expand on these everyday pleasures and give something back to our fans." Sophie Daranyi, CEO, Haygarth, added: "With Kitchen Moments we've taken the brand's core message and executed it through-the-line with warmth, charm and personality to deliver a consistent brand experience across a variety of touch points."