6 April 2012 - 10:54am | posted by | 0 comments

B&Q launches “You Can Do It” Youtube channel

B&Q launches “You Can Do It” Youtube channel B&Q launches “You Can Do It” Youtube channel

DIY chain B&Q has announced that it is to give householders an additional helping hand this Easter with the launch of a dedicated Youtube channel from which its staff will dispense help and advice to DIYers.

The bank holidays are traditionally a boom time for home improvements but with many of these projects running into difficulty it can be a frustrating process. Hoping to alleviate that B&Q are taking to social media channels help out.

The “You Can Do it” channel, developed by Dare, features B&Q’s resident experts dispensing helpful tips, tying in with a TV advertising campaign in which people say “I did that” by offering “How Do I” answers.

These campaigns will be paralleled on Facebook and Twitter with people encouraged to tweet queries using the hashtag #howdoi and celebrate successes with #ididthat.

B&Qs experts will be on hand to answer questions in real time from April 6 to 9th, the only outlet for advice on Easter Sunday when all stores in England and Wales are legally required to close.

Don't miss out... Get your Social Media news by email

See all specialist newsletters

20 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...