5 April 2012 - 1:07pm | posted by | 0 comments

Renault UK launches second 4+ TV ad and Facebook app with Publicis

Renault UK is set to reveal its second TV ad for the Renault 4+ package on Saturday, with a Facebook app - 4 Years in 4 Pictures – also set to launch.

Created by Publicis and set to launch during Britain’s Got Talent, the ad, ‘The Kid’, shows the four-year journey of a forty-something single to the life of a modern-day family man and will air in 60-second, 40-second and 10-second cuts.

The app allows users to create a unique Timeline ‘cover’ image showing four years in four pictures, and has been designed to coincide with the move to switch all Facebook profiles to Timeline.

Matt Lamprell, Renault UK digital communications manager, said: “We have taken a cross-channel approach to promoting the 4+ package since its launch in February and this new Facebook app will help us continue to build awareness. 4+ is a package designed to help our customers through life's ups and downs and this is demonstrated perfectly by allowing users to build a cover image from their best moments of the last four years."

Media planning and buying for the TV ad was handled by OMD UK.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

23 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Video your best #ThriftyFamily saving tip for a chance to win £100

02/09/2014
Saving money doesn’t have to be tedious – it can be fun too...

Case Study | RLH

01/09/2014
Chris Ross, MD of full-service B2B advertising agency RLH,...

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...