5 April 2012 - 12:25pm | posted by | 0 comments

96% of 18-24 year olds engage with Facebook on their mobiles

96% of 18-24 year olds engage with Facebook on their mobiles96% of 18-24 year olds engage with Facebook on their mobiles

Over nine-tenths (96%) of 18-24 year olds engage with Facebook on their mobiles, the latest Kinetic Panel has found.

The research, which also found that 22% of 25-34 year olds are tablet owners, revealed that people in the UK are very comfortable in sharing their own content through smartphones, with 68% having posted images or video content outside of the home.

The Kinetic Panel found that two thirds of smartphone users in the UK are aware of QR codes or location-based services, Google Goggles, NFC, augmented reality apps or Blippar.

Kinetic said: “We’ve seen a trend of innovative Out of Home campaigns being posted on the internet, with two thirds of smartphone users having used a mobile to upload a photo to a website and 18% have done the same with video. In the past experiential campaigns have served to engage people on the move and gain press coverage. The opportunity is now certainly there for brands to execute campaigns that are hugely amplified through sharing across the internet.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cobalt Place

27/11/2014
Digital strategy and fully integrated campaign for...

Arran Aromatics - 25th birthday in-store campaign

27/11/2014
On the strength of a successful eCommerce web build with...

Launch + Sponsorship + Rooster = Social Media Success!

26/11/2014
September 2014 saw Garuda Indonesia launch their new London...

We delivered a 265% increase in ROI year-on-year for Pandora UK.

25/11/2014
Pandora designs, manufactures and markets, hand-finished,...