96% of 18-24 year olds engage with Facebook on their mobiles

Over nine-tenths (96%) of 18-24 year olds engage with Facebook on their mobiles, the latest Kinetic Panel has found.

The research, which also found that 22% of 25-34 year olds are tablet owners, revealed that people in the UK are very comfortable in sharing their own content through smartphones, with 68% having posted images or video content outside of the home.

The Kinetic Panel found that two thirds of smartphone users in the UK are aware of QR codes or location-based services, Google Goggles, NFC, augmented reality apps or Blippar.

Kinetic said: “We’ve seen a trend of innovative Out of Home campaigns being posted on the internet, with two thirds of smartphone users having used a mobile to upload a photo to a website and 18% have done the same with video. In the past experiential campaigns have served to engage people on the move and gain press coverage. The opportunity is now certainly there for brands to execute campaigns that are hugely amplified through sharing across the internet.”

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The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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