The Department of Health is set to unveil a series of TV and radio adverts on the dangers of secondhand smoke tonight.
The production company for the adverts, which aimed to show that 80% of secondhand smoke is invisible, was MJZ, while photography was handled by Nadav Kandar.
Health Secretary Andrew Lansley said: “We all know smoking kills but not enough people realise the serious effect that secondhand smoke can have on the health of others, particularly children.
“This campaign will raise awareness of this danger and encourage people to take action to protect others from secondhand smoke.
“This is just one part of our wider strategy on tobacco. We need to do more. That is why next week we will end tobacco displays in large shops. We will also be consulting on plain packaging this spring.”