4 April 2012 - 4:04pm | posted by | 0 comments

Government set to roll out secondhand smoke campaign

The Department of Health is set to unveil a series of TV and radio adverts on the dangers of secondhand smoke tonight.

The production company for the adverts, which aimed to show that 80% of secondhand smoke is invisible, was MJZ, while photography was handled by Nadav Kandar.

Health Secretary Andrew Lansley said: “We all know smoking kills but not enough people realise the serious effect that secondhand smoke can have on the health of others, particularly children.

“This campaign will raise awareness of this danger and encourage people to take action to protect others from secondhand smoke.

“This is just one part of our wider strategy on tobacco. We need to do more. That is why next week we will end tobacco displays in large shops. We will also be consulting on plain packaging this spring.”

Don't miss out... Get your Advertising news by email

See all specialist newsletters

6 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...

Messages in the Deep

16/09/2014
“Messages in the Deep” tells the remarkable tale of the...