3 April 2012 - 5:33pm | posted by | 2 comments

Suremen turns deodorant cans into games controllers using augmented reality

Suremen is turning its deodorant cans into games controllers thanks to the power of augmented reality.

The 'Beat the Elements' game and special deodorant cans have been dreamt up by the creative team at iris London.

Players need to point their augmented reality cans at their webcam to face a range of testing adventure challenges, such as controlling a bike down a treacherous track.

Those with the quickest times can win cash and North Face gear.

The campaign will run for three months and is being supported by TV, outdoor and digital advertising.

Comments

5 Apr 2012 - 13:18
nyall13203's picture

Awesome!

0
0
2 May 2012 - 09:06
tompu53806's picture

I can't believe , is it really true. http://www.stopsweat.com

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...