3 April 2012 - 11:55am | posted by | 0 comments

STV develops social media guidelines with SiteVisibility

STV develops social media guidelines with SiteVisibilitySTV develops social media guidelines with SiteVisibility

STV has developed social media guidelines with search, social media and SEO agency SiteVisibility, to help the broadcaster engage with its audience.

SiteVisibility created the new guidelines to define the company rules for STV employees when involved in any social media on its behalf.

The guidelines explain the importance of transparency when dealing with the public, how to share the correct information, why acknowledging and correcting mistakes promptly are imperative and the importance of accuracy and personal responsibility when acting on the company’s behalf.

Gill Petrie, STV’s multi-platform marketing manager, said: "We are very pleased with the social media guidelines that SiteVisibility has created for us. It has simplified and organised our social media activity in a rapidly growing and complex area of corporate communications."

The new social guidelines will be tailored for the different STV business units including STV News, STV Appeal and STV Sport.

Jason Woodford, SiteVisibility CEO, said: “With social media growing at a phenomenal rate it is imperative that businesses put guidelines in place to ensure they are sending out a consistent message across all media platforms and that they are able to do so in an organised manner. The guidelines we helped STV to put in place enable the broadcaster to do exactly that.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...