3 April 2012 - 1:01pm | posted by | 0 comments

Ryanair cuts in-flight magazine down to size

Ryanair cuts in-flight magazine down to sizeRyanair cuts in-flight magazine down to size

Budget airline Ryanair has proven it does do things by halves after it shrunk the size of its in-flight magazine by 50%, saving £500k on printing costs.

The move will see the present A4 girth slimmed to a more sprightly A5, allowing the pocket sized read to use 50% less paper even though the number of pages will remain unchanged at 164.

The new look “Let’s Go with Ryanair” pamphlet now also doubles as the airlines in-flight menu card but will continue to offer lifestyle, entertainment and travel related content.

The refresh was overseen by travel media specialists Ink.

Ryanair’s Stephen McNamara said: “Ryanair and Ink have cut the page size of our award winning “Let’s Go with Ryanair” magazine in order to reduce its weight, as well as its paper and production costs, but we have sacrificed none of its 164 pages or its entertaining content.”

Ink’s Michael Keating said: “Ryanair set us a cost saving challenge and we delivered a magazine that we believe passengers will not only read onboard, but also use as a destination guide when they land. Let’s Go With Ryanair continues to be one of the biggest circulating and best read magazines in the world.”

Don't miss out... Get your Media news by email

See all specialist newsletters

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...