Littlewoods has developed its first interactive editorial for the April edition of New Things, the brand’s bi-monthly magazine, with Aurasma.
By pointing an Aurasma-enabled phone at an image of Laurence Llewelyn-Bowen, the app enables customers to view a behind-the-scenes video of the designer introducing his new range of homewares.
Gareth Jones, group retail director at Shop Direct Group, said: “As one of the UK’s leading online and home shopping retailers, we pride ourselves on offering customers a wide choice of ways to browse, engage and shop with us, wherever they are. These include device-agnostic websites, apps, social media channels, printed catalogues and magazines.
“Developing our augmented reality offering in conjunction with Aurasma is the next step for us in adding further value to our customers’ shopping experiences. Bringing our printed publications to life with exclusive and interactive video content will help us to drive further cross-platform engagement with our brands and to increase traffic and conversion.”
Martina King, managing director at Aurasma, added: “We’re thrilled to be working with Littlewoods.com and Shop Direct Group, the UK’s leading online and home shopping retailer. Littlewoods.com has used Aurasma to bring images of Laurence Llewelyn-Bowen from printed page to augmented life – it’s a fabulously creative application and we look forward to seeing how the team and the other Shop Direct Group brands use Aurasma to reach their customers in the future.”
The latest edition of New Things will be available online from 19 April and in print on 23 April.