3 April 2012 - 5:10pm | posted by | 0 comments

Karmarama creates launch campaign for Shakespeare season on the BBC

Karmarama has created a new campaign for the BBC to launch its Shakespeare Unlocked season.

Shakespeare Unlocked is part of the BBC's Cultural Olympiad schedule and features over 25 programmes devoted to The Bard across its TV and radio networks.

As one of the BBC's roster agencies, Karmarama was enlisted to create a series of trails to launch the season and promote key programmes within the schedule, which includes four dramas on BBC Two directed by Sam Mendes.

Its brief was to bring the works of Shakespeare to a wider audience and celebrate how one man was able to uniquely capture so many diverse human emotions that are as relevant to today’s audience as they were in his own time.

The launch campaign is now running across TV, radio and online.

The trails were produced by Red Bee and directed by Ben Newman. Tom Grove Carter for the Family was the editor while post production was carried out by Time Based Arts. Audio was completed by Grand Central.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

6 related companies from Profile Hub:

, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Smith Cooper Website Refresh

16/09/2014
Smith Cooper is one of the Midlands' leading accountancy...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...

Messages in the Deep

16/09/2014
“Messages in the Deep” tells the remarkable tale of the...

Launching New Scrabble Format in Digital Era

15/09/2014
The Challenge Launch two new formats of the classic board...

Back to Business & Punching with the Big Boys

12/09/2014
Finding themselves left behind by the fast paced changes of...