2 April 2012 - 3:16pm | posted by | 0 comments

Fruitshoot celebrates multipack launch with TOYS ‘R’ US

Fruitshoot celebrates multipack launch with TOYS ‘R’ USFruitshoot celebrates multipack launch with TOYS ‘R’ US

Britvic has worked with The Marketing Store to launch its multipack of Robinsons Fruit Shoot, featuring an on-pack promotion from TOYS ‘R’ US.

Each 15 bottle pack of the juice drink will offer parents £5 off when they spend £30 in store, as well as a chance to win a £500 TOYS ‘R’ US trolley dash.

Jo Plummer, senior account director at The Marketing Store, said: “Fruit Shoot is already a kids’ party favourite, so we wanted to do something to help make mums’ lives easier in the lead up to a party occasion. Not only will our multipack promotion give mum a helping hand buying presents from top toy retailer, TOYS ’R’ US, but it will also give them the tools to plan a great party with minimum stress.”

Victoria Elsworth, Britvic commented: “Our research shows that kids’ parties are the number two consumption occasion for Robinsons Fruit Shoot, so along with The Marketing Store we’ve created online content designed especially for mums when planning their kids’ party event.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Typosaurus - Website Spell Checker

27/05/2015
Spelling Errors. Extinct.  Are you a voracious verbivore or...

Cutting Through The Cards, Candy and Clutter with Savanna Serenades

25/05/2015
Valentine’s Day is a holiday that sees increased spending...

Search campaign increases revenue by 492%

21/05/2015
Hobbycraft had been investing in PPC for a while, but spend...

PG tips

21/05/2015
The definitive article Decades of evolutionary pack changes...

Raise a glass to Private Dining Room's online visibility

20/05/2015
Private Dining Rooms, an online venue finder, initially...