30 March 2012 - 10:38am | posted by | 0 comments

Shepherd Homes appoints GDA as marketing and digital agency

Louise Tutt and GDA managing director Alistair FarrantLouise Tutt and GDA managing director Alistair Farrant

Housebuilder Shepherd Homes has appointed GDA to handle its full-service marketing and digital account following a pitch.

The Drum understands that GDA beat off competition from fuse8 in a final pitch to win the account. The Barnsley-based agency replaces incumbent Advertising Works.

GDA will now get to work on a marketing strategy involving press, direct marketing, SEO and pay-per-click, e-marketing, outdoor, PR and print activity.

It has already begun developing the new Shepherd Homes website.

Mark Connors, managing director at Shepherd Homes, said: "We wanted an agency that could help us to fully integrate our marketing operation online as well as offline, and GDA clearly demonstrated how their experience will deliver this to the benefit of the Shepherd business."

GDA, which celebrates its 25th anniversary this Sunday, has recruited Louise Tutt to manage the account. Tutt has previously worked on the Barratt and David Wilson housebuilding accounts.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

The Drum Election Podcast Features Cult LDN

24/04/2015
Our agency co-founder Cat Turner has a seat on The Drum's...

Running Stock Photography

24/04/2015
A shot from a recent stock shoot in North Wales.

E-Commerce website for Attends

23/04/2015
As a global organisation, Attends required a best-in-class...

Making Great Strides With Social and PPC

22/04/2015
Sleeping Giant Media works with Nova to increase the...

HEINEKEN UK

22/04/2015
Our comprehensive technical expertise has been instrumental...