30 March 2012 - 10:38am | posted by | 0 comments

Shepherd Homes appoints GDA as marketing and digital agency

Louise Tutt and GDA managing director Alistair FarrantLouise Tutt and GDA managing director Alistair Farrant

Housebuilder Shepherd Homes has appointed GDA to handle its full-service marketing and digital account following a pitch.

The Drum understands that GDA beat off competition from fuse8 in a final pitch to win the account. The Barnsley-based agency replaces incumbent Advertising Works.

GDA will now get to work on a marketing strategy involving press, direct marketing, SEO and pay-per-click, e-marketing, outdoor, PR and print activity.

It has already begun developing the new Shepherd Homes website.

Mark Connors, managing director at Shepherd Homes, said: "We wanted an agency that could help us to fully integrate our marketing operation online as well as offline, and GDA clearly demonstrated how their experience will deliver this to the benefit of the Shepherd business."

GDA, which celebrates its 25th anniversary this Sunday, has recruited Louise Tutt to manage the account. Tutt has previously worked on the Barratt and David Wilson housebuilding accounts.

Don't miss out... Get your Digital news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...