Love interaction experiment brings shop window to life using smartphone users' doodles
Here's a fun little experiment from Love Labs, the R&D team at Manchester creative agency Love. They have been exploring how to bring physical spaces to life using digital technology and set out to create an installation that anyone with a smartphone could interact with over 3G or WiFi, without downloading an app. The result was Doodlr, a digital doodling game played out in the shop front of the Manchester Digital Laboratory in the city's Northern Quarter. Around 400 doodles were created in that window by passersby using smartphones. In turn the images were posted live to Flickr. Graeme Rutherford, creative digital strategist at Love, explained: "Doodlr is built on our interactive platform, which we call 'Mo' – a clever combination of Socket.IO and node.js that bridges the gap between smartphone web browsers and real-time, multi-user experiences. Doodlr – our collaborative drawing game - is our first idea built using Mo. “We are now exploring how Mo can be used as a disruptive retail opportunity. The fact you don’t need to download an app to interact really lowers the barrier to entry and provides opportunity for brands to instantly engage and connect with their audience.” Love says it will be featuring Doodlr and Mo at other locations across Manchester in the coming months.