23 March 2012 - 8:38am | posted by | 0 comments

OFT decides against referring Brilliant Media and MediaCom North merger to Competition Commission

OFT decides against referring Brilliant Media and MediaCom North merger to Competition CommissionOFT decides against referring Brilliant Media and MediaCom North

MediaCom’s merger with Brilliant Media will not be referred to the Competition Commission by the Office of Fair Trading, it has decided.

The merger, completed by MediaCom North saw it take on ‘certain assets’ of the Brilliant Media business at the end of last year. In January however, the OFT invited comments on competition or public interest issues.

Having reviewed these, it has decided that on the information currently available, the OFT will not refer the merger to the Competition Commission.

At the time, the OFT revealed to The Drum that it had initiated the investigation itself, having not recieved any complaints around the merger.

Don't miss out... Get your Media news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...