Gareth Boot, founder and managing director of The PIC Group, has joined the board of FrankCreative to help develop the agency’s portfolio.
Boot will now split his time between the two businesses.
Ian Durman, FrankCreative director, said: “Gareth has a strong track record in business development and we are delighted that he has elected to join our board.
“It’s a very exciting time here at FrankCreative as we have recently won several big new clients including Sheffield City Council and Emsleys Solictors & Estate Agents. As a result we have taken on two new members of staff and moved to bigger offices in the popular Sheffield Business Centre, located in the old Sheffield Airport Terminal.
“Now that we have the skills and investment from Gareth, we intend to build on our recent successes and really go after the clients we want knowing that we have the capacity to service them to our high standards.”
Boot added: “I have worked with Ian and FrankCreative for several years now through some mutual clients and have always been impressed with his energy, ambition, creative abilities and commitment to excellent client service.
“I have been on the look-out for a specialist agency to invest in and help develop for the past 12 months and am excited about the opportunity with Frank Creative. Ian and I share similar beliefs about how a business should be run and I am looking forward to playing my part in helping the agency achieve the next steps in its growth ambitions.”