Google+ is unlikely to take off, with Facebook set to continue to dominate social m edia platforms, Enders Analysis has predicted.
Following research undertaken by the company, Enders Analysis has said that despite Google+ having around 100 million users around the world, growth appears to have “stalled” and its useage is “low on weak network effects”.
“Facebook users, now 70% of the adult internet audience (excluding China), have no incentive to switch to Google+, starving the social network of vital momentum,” claimed Enders Analysis.
“Facebook is likely to dominate socially enhanced search, unless Google+ takes off, which seems unlikely,” it added.
Meanwhile, a spokesperson for Google has explained it’s strategy around the integration of Google+.
“Our goal, as always, is to help our users find the best answers, which sometimes includes personal content. Our advice to webmasters is to create a high-quality site that delivers an experience people want to revisit and share with their friends,” explained a spokesperson.
“Google+ is more than just a social network, it will have an impact on how people interact across all of Google. By forming a relationship with users, knowing their identity and better understanding them, we can improve their entire Google experience - from search to ads to apps like Gmail.”
Asked whether Google was planning to become more of an all-encompassing destination for online users, the spokesperson added that the integration of YouTube and gmail into Google+ was the beginning of making Google ‘a more seamless experience’ and that its products would become more integrated.
“We've got more planned for Google+ and all the other Google products,” they continued.
The YouTube and gmail integration into Google+ is just the beginning of making the Google experience more seamless and the products more integrated.
“At the end of last year we launched Google+ Pages, which are designed to give people a way to connect and build relationships with businesses, brands and other organizations. It also provides a way for these organizations to build a presence and share content with their customers and fans on Google+.”