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Accolade Wines appoints Fleet Street for trade PR account

Accolade Wines has appointed Fleet Street Communications to handle its trade PR, WinningWithWines.com, following a competitive pitch.

The company hopes the appointment can help the brand become the leading voice in the UK wine trade.

Adam Withrington, European PR and events controller at Accolade Wines, said: "We were impressed with the level of understanding Fleet Street Communications demonstrated, along with the creativity and trade knowledge they will bring.

"As a business we have a number of exciting challenges ahead and even though FSC is a relatively new PR agency they showed us they have the ability to bring strong focus to our trade comms and have excellent commercial understanding.”

Staff Writer

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