Google now attracts more advertising revenue than the entire US newspaper industry according to new figures published by the Newspaper Association of America.
The Wall media site reports that the NAA has published its newspaper advertising statistics for 2011 which reveal the print industry posted total advertising revenues of $23.9 billion, according to the Poynter Institute.
Even with circulation revenue added in the number is still billions short of the almost $38 billion Google recorded in advertising revenues for 2011, and down £1.9 billion on the previous year.
Poynter reports that taking other NAA revenues, including circulation into account, as roughly $10 billion, making newspapers a $34 billion industry, Google alone, by contrast, recorded revenues of $37.9 billion for 2011.
“When Google reported its 2011 revenues in January they were up by 25% year on year to exceed $10 billion (£6.46 billion) in a single quarter for the first time," Poynter adds.
Total advertising revenues were $10.2 billion (£6.59 billion) during the last quarter of 2011 - up 24.6% year on year, while across 2011 total advertising revenues were $36.53 billion (£23.59 billion) - up 29.4% year on year.