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E.ON appoints RPM to create a customer centric experience at Ecobuild

E.ON has appointed marketing agency RPM to create a customer centric experience for the brand at Europe’s premier eco event, Ecobuild.

The activity aims to highlight E.ON’s dedication to providing ‘Cleaner & better energy’, with a team of expects to be on hand to guide consumers.

Craig Fiddes, sponsorship and events manager at E.ON, said: “We wanted to promote the Energy Fit message through an engaging experience that introduces individuals, families and businesses to new energy saving initiatives. After the brilliant results of our 2011 campaign that saw E.ON’s NPS score improve dramatically, we are aiming to continue to drive our commitment to helping people to save energy and money.”

RPM has created a 20mx20m multi-use stand made up of three areas: residential, business and community partnerships.

The stand includes interactive installations such as a giant smart meter, an electric vehicle, solar energy panels, touch screens and a showcase of E.ON’s commitment to community work.

Dom Robertson, managing director at RPM, said: “We share E.ON’s passion to help the public save energy and are proud to be a part of their drive toward sustainability and environmental awareness. This engaging experience will promote knowledge, trust and consideration with E.ON’s initiatives, and increase brand advocacy.”

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The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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