The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Author

By The Drum Team | Editorial

March 17, 2012 | 1 min read

One of the film makers behind the online video highlighting the crimes of Ugandan warlord Joseph Kony has been arrested in San Diego, having apparently run riot through the streets in his underwear.

According to reports, Jason Russell, co-founder of Invisible Children, was arrested after police were called to detain a man running through the Pacific Beach neighbourhood, vandalising cars and making sexual gestures.

Russell directed the now viral 30-minute film ‘Kony 2012’ that has had over 112 million hits on YouTube in the last month (see above).

Russell’s wife released a statement, explaining that the attention brought on him by the film, including personal criticism, he had found “very hard” and that the incident had been brought on by "extreme exhaustion and dehydration."

She added: "On our end the focus remains only on his health, and protecting our family. We'll take care of Jason, you take care of the work. The message of the film remains the same: stop at nothing.”