16 March 2012 - 10:23am | posted by | 0 comments

Powerade launches on-pack promotion and TV campaign with Mother

Powerade is launching an on-pack promotion, giving away a Powerade Olympic Games Sports Bottle free with every purchase, supported by a TV campaign created by Mother.

Outdoor and POS will also support the campaign for the brand responsible for hydrating athletes at the London 2012 Olympic and Paralympic Games, with a series of 96, 48 and 6 sheet outdoor creative to be rolled out.

The campaign by Mother is to launch on Monday 19 March, featuring Olympic athlete Jessica Ennis and Paralympian Richard Whitehead hydrating with Powerade.

Zoe Howorth, market activation director for Coca-Cola Great Britain, said: "2012 is an exciting year for Powerade, as we gear up to hydrate athletes during the London 2012 Olympic and Paralympic Games. We’re delighted to be giving our consumers the opportunity to stay hydrated as they exercise through this most significant year and share a piece of sporting history by claiming their Olympic Games Sports Bottle.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

British Triathlon Federation – Commonwealth Games social media campaign

30/09/2014
Winning a competitive pitch was only the first stage in our...

The K'NEX best thing

29/09/2014
The Challenge To re-invigorate the K’NEX construction brand...

New Balance Virtual Learning Environment

25/09/2014
Helping New Balance to develop a word class Virtual...

The Twitter #snowpixel Challenge

23/09/2014
Last Christmas, We Love Digital invented an entirely new...