The Economist Group has today announced its acquisition of marketing communications agency TVC for an undisclosed sum.
The acquisition by the company by the publisher of The Economist will allow it the chance to offer brands and agencies a new set of ‘beyond the page’ choices in addition to its existing product portfolio, which includes digital advertising and event sponsorship.
Nigel Ludlow, UK managing director at The Economist Group, said: “This is a great move for The Economist Group. In a rapidly-changing media landscape, one consistent factor is our clients’ desire to communicate across a range of platforms and reach audiences in innovative ways. With TVC on board we will further advance the conversation with our partners and build relationships that reflect diverse and evolving requirements.”
TVC will continue to provide a stand-alone offer to its existing clients.
Nicky Minter-Green, MD at TVC Group, added: “I am so proud of our work in building TVC and absolutely delighted that we are joining forces with The Economist, widely recognised as one of the world’s most admired brands. We have found like-minded colleagues that share our ambition to explore and push the boundaries of marketing communications. Joining The Economist Group will provide exciting opportunities for our staff and offer our clients the benefits of connecting with a truly global network and intellectual powerhouse.”