The Competition Commission has widened its long-running investigation into the UK pay TV movie market to include Netflix and LoveFilm.
Last August the regulator published a provisional decision in which it indicated that Sky's dominance of Hollywood contracts made Sky Movies more expensive than it should be.
But today the Commission said it needed to broaden its consultation to include the new arrivals into the movie market since its investigation began.
“The development of stand-alone OTT subscription services provided by LoveFilm and Netflix since our provisional findings offers consumers a significant new source of movies on-demand that is independent of traditional pay-TV retailers, including Sky,” it said in a statement.
It is now seeking views on questions including, to what extent services such as Netflix "substitute for traditional bundled pay-TV services and Sky Movies".
The Commission says it will now deliver a final report in July.