12 March 2012 - 2:01pm | posted by | 0 comments

Napier Brown to launch new Whitworths for Baking range designed by Leahy Brand Design

Napier Brown to launch new Whitworths for Baking range designed by Leahy Brand DesignNapier Brown to launch new Whitworths for Baking range designed by
Napier Brown to launch new Whitworths for Baking range designed by Leahy Brand Design
Napier Brown to launch new Whitworths for Baking range designed by Leahy Brand Design
Napier Brown to launch new Whitworths for Baking range designed by Leahy Brand Design
Napier Brown to launch new Whitworths for Baking range designed by Leahy Brand Design

Napier Brown is set to launch its new retail sugar brand, Whitworths for Baking, this spring; with structural packaging, brand identity and design created by Leahy Brand Design.

The range consists of fine caster, superfine icing, fine demerara, crunchy demerara, light soft brown and dark soft brown sugar; each with colour-coded packaging to help distinguish between varieties.

Tim Leahy, managing director at Leahy Brand Design, said: “The Whitworths for Baking brand needed a memorable story, one that is accessible, helpful and communicates innovation. Our core idea was to simply tell the story of 'Whitworths is happiness', after all it’s the simple pleasures in life that make us happy and home-baking is one of those.

"We explored a wide range of packaging structure options with the resealable stand up pouch being favoured for its convenience, freshness and impact and the sprinkler drum for its pleasure and ease of use.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...