12 March 2012 - 2:01pm | posted by | 0 comments

Napier Brown to launch new Whitworths for Baking range designed by Leahy Brand Design

Napier Brown to launch new Whitworths for Baking range designed by Leahy Brand DesignNapier Brown to launch new Whitworths for Baking range designed by
Napier Brown to launch new Whitworths for Baking range designed by Leahy Brand Design
Napier Brown to launch new Whitworths for Baking range designed by Leahy Brand Design
Napier Brown to launch new Whitworths for Baking range designed by Leahy Brand Design
Napier Brown to launch new Whitworths for Baking range designed by Leahy Brand Design

Napier Brown is set to launch its new retail sugar brand, Whitworths for Baking, this spring; with structural packaging, brand identity and design created by Leahy Brand Design.

The range consists of fine caster, superfine icing, fine demerara, crunchy demerara, light soft brown and dark soft brown sugar; each with colour-coded packaging to help distinguish between varieties.

Tim Leahy, managing director at Leahy Brand Design, said: “The Whitworths for Baking brand needed a memorable story, one that is accessible, helpful and communicates innovation. Our core idea was to simply tell the story of 'Whitworths is happiness', after all it’s the simple pleasures in life that make us happy and home-baking is one of those.

"We explored a wide range of packaging structure options with the resealable stand up pouch being favoured for its convenience, freshness and impact and the sprinkler drum for its pleasure and ease of use.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...