12 March 2012 - 1:17pm | posted by | 0 comments

Cereal Partners unveils ‘battle of the breakfast’ campaign with McCann London

The Health & Nutrition branch of Cereal Partners has unveiled a campaign today with McCann London, comparing the nutrition values of different breakfasts using people dressed as popular breakfast items fighting it out in a TV campaign.

Croissants, muffins and toast take on various giant bowls of Nestle Cereal in the ads, which aim to show that different breakfasts have different calorie, sugar, fat, saturated fat and salt content levels.

Related print ads will run in women's weeklies and monthlies as well as in national press.

Ronnie Parry, marketing director at Cereal Partner, said: “Breakfast cereals have been a cornerstone to the British breakfast for decades, but sometimes are overlooked in the morning rush, or with the variety of alternatives that are now available. But the latest Nestlé cereals portfolio advertising campaign may well surprise people, and hopefully encourage consumers to reconsider what they eat for breakfast, and remember why cereals are such a great choice.”

Don't miss out... Get your Advertising news by email

See all specialist newsletters

6 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...

Messages in the Deep

16/09/2014
“Messages in the Deep” tells the remarkable tale of the...