The Health & Nutrition branch of Cereal Partners has unveiled a campaign today with McCann London, comparing the nutrition values of different breakfasts using people dressed as popular breakfast items fighting it out in a TV campaign.
Croissants, muffins and toast take on various giant bowls of Nestle Cereal in the ads, which aim to show that different breakfasts have different calorie, sugar, fat, saturated fat and salt content levels.
Related print ads will run in women's weeklies and monthlies as well as in national press.
Ronnie Parry, marketing director at Cereal Partner, said: “Breakfast cereals have been a cornerstone to the British breakfast for decades, but sometimes are overlooked in the morning rush, or with the variety of alternatives that are now available. But the latest Nestlé cereals portfolio advertising campaign may well surprise people, and hopefully encourage consumers to reconsider what they eat for breakfast, and remember why cereals are such a great choice.”