9 March 2012 - 7:50am | posted by | 0 comments

Molson Coors to run £1.9m marketing campaign to promote Carling Zest launch in May

Molson Coors to run £1.9m marketing campaign to promote Carling Zest launch in MayMolson Coors to run £1.9m marketing campaign to promote Carling Zest

Molson Coors is to run a £1.9m marketing campaign to support its launch of a new limited edition lager targeting a summer audience, Carling Zest.

The integrated campaign will begin on 1 May, and including TV, press, outdoor and digital activity.

The beer itself has 2.8%ABV, with the company hoping that it will become popular with those hosting barbeque parties, beer-garden gatherings or holiday makers, across both male and female markets.

Annette Middleton, Carling senior brand manager at Molson Coors, commented: “The mission we set our brewing and innovations team was clear – make us a drink perfect for the summer and in Carling Zest, they’ve just achieved that. With its clear, fresh taste and a twist of citrus, Carling Zest is a perfect beer to enjoy with friends in the sun.

“There will be no better drink to stock this summer. The limited edition beer has tested incredibly well with consumers who are drawn to Carling Zest’s summery appeal. The launch is being supported with a great marketing campaign to support our customers in selling the beer throughout the summer.”

The product will go on sale throughout UK off-trade on 5 March in four packs throughout the UK, and then be made available to off-trade and on-trade as single bottles from 18 March.

Don't miss out... Get your Marketing news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...