Suzuki overhauls car website for first time in over five years

The new site aims to include new technical features and functionalities which will provide users with clear navigation while integrating with the brand.

A bespoke management system has also been produced in association with MIP, based in Berlin, with the site now being introduced to the Suzuki dealer network through regional seminars beginning this month (March).

Key elements include a car configurator which produced the ability through expandable menu banners to allow users to create their own Suzuki model, while also allowing them to save, email of share their creation with friends through social media.

A model comparison feature which allows users to filter cars based on their needs has also been included in the new site, while users can also submit requests to test drive or receive more information or a brochure from local dealerships.

Andreas Ohlbach, senior account director for Nexus/H, explained: “Our objective was through design clarity to introduce a personal, welcoming and easy-to-use experience that was both engaging and involving from a user’s point of view. At the same time we needed to deliver the Suzuki Way of Life brand story across all touchpoints and channels recognising the many aspects of the Suzuki business and the need to present a multitude of information in a clear and structured manner - from the individual models to the comprehensive range of accessories, from the financial aspects of buying a new car to special promotions and from the 100 year history of Suzuki innovation to career and recruitment opportunities. ”