5 March 2012 - 9:48am | posted by | 3 comments

Scottish Government Panda “gift” claims ruled misleading

Scottish Government Panda “gift” claims ruled misleadingScottish Government Panda “gift” claims ruled misleading

The Advertising Standards Agency has ruled that a Scottish Government advertisement describing the loan of two giant Panda’s to Edinburgh Zoo as misleading.

In their ruling the watchdog upholds claims by animal rights group, Scotland for Animals, who claimed that the advert wrongly portrayed the exchange as free.

In reality Edinburgh Zoo must stump up £600k a year to the Chinese government for the next decade as part of the loan agreement.

In their adjudication the ASA said: “We considered that consumers would interpret the terms ‘gift’ and ‘gifting’ to mean that the pandas were given without payment.”

The advert, which appeared in the Scottish press in November and December last year, neglected to mention the commercial nature of the deal, instead describing it as a “celebration of links between Scotland and China.”

A Scottish Government spokesperson defended: “When the arrival of the pandas was announced last January the Chinese Ambassador to the UK described them as a gift from China.”

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Comments

5 Mar 2012 - 12:46
peterabellfb

Since the chinese regard it as a gift it would be ungracious not to refer to it as such. The gift is being allowed to have the pandas.

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6 Mar 2012 - 14:07
Ogilvy's picture

Peter did you register here purely to defend the SNP government or Alex Salmond on any article that in anyway questions them?

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17 Mar 2012 - 09:28
peterabellfb

I pointed out a simple fact. If you can dispute it, feel free to do so.

And if I do defend Salmond and/or the Scottish government, so what? Doing so is not the criminal offence that you evidently would like it to be.

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