5 March 2012 - 12:26pm | posted by | 0 comments

Norfolk & Norwich Festival unveils new visual identity with Silk Pearce

Norfolk & Norwich Festival unveils new visual identity with Silk PearceNorfolk & Norwich Festival unveils new visual identity with Silk
Norfolk & Norwich Festival unveils new visual identity with Silk Pearce

Norfolk & Norwich Festival has unveiled a rebrand, including a new visual identity, with Silk Pearce, centred on a contemporary interpretation of woodblock type.

Matthew Sanders, director of communications at Norfolk & Norwich Festival, said: “Everyone is excited by the striking new look Silk Pearce has created and we are looking forward to seeing what positive impact it has on this year’s Festival and for our future activities.”

The design team at Silk Pearce also developed a detailed set of corporate identity guidelines to make sure the new colours and visual styling are consistently applied to future items, such as their new brochure.

Peter Silk, joint creative director at Silk Pearce, said: “Norfolk & Norwich Festival is a dynamic city arts festival, drawing diverse performers and audiences from across the world, but one of its core objectives is to remain accessible to everyone. Our creative work has been designed to highlight the Festival as a forward-thinking, fast-growing arts organisation but also to inspire and encourage its local communities to get involved.”

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