1 March 2012 - 10:57am | posted by | 1 comment

Virgin Atlantic unveils campaign with RKCR/Y&R

Virgin Atlantic unveils campaign with RKCR/Y&RVirgin Atlantic unveils campaign with RKCR/Y&R

Virgin Atlantic is to run a new global campaign, created by RKCR/Y&R to promote the airline’s flights to the city.

The ad drawing on iconic imagery of the capital and the airline to make up the Union Jack, and will run in markets such as USA, South Africa, Hong Kong and Australia.

Breda Bubear, head of global advertising and communications at Virgin Atlantic, said: “With the Queen’s Jubilee and so much else going on in London, the spotlight is truly on the UK this year. Our new campaign is designed to excite our passengers around the globe and put the emphasis on the ‘Britishness’ that our nation is famous for.”

Mark Roalfe, chairman and ECD of RKCR/Y&R, said: “We wanted to celebrate what an amazing destination London is, by taking a great British icon and putting a Virgin spin on it.”

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Comments

19 Apr 2012 - 17:44
sarah12912's picture

There's lots going on regarding the Union Jack at the moment - perhaps unsurprisingly given what's happening in London right now. This article link talks about public attitudes to branding using nationalistic imagery.

http://www.independent.co.uk/news/uk/this-britain/branding-union-jack-of...

Coley Porter Bell (a London-based brand design agency).

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