1 March 2012 - 12:59pm | posted by | 3 comments

Ad of the Day: The Guardian - Three Little Pigs

This impressive commercial for The Guardian echoing a celebrated ad from the past asks how the newspaper would have covered the story told in the fairy tale about the Three Little Pigs. Interestingly, it's played with a very straight bat despite the absurdity of its subject matter.

Agency: Bartle Bogle Hegarty

Creative Team: David Kolbusz / Matt Fitch / Mark Lewis

TV Producer: Davud Karbassioun

Film Prod Co: Rattling Stick

Director: Ringan Ledwidge

Producer: Chris Harrison

Dir of Photography: Franz Lustig

Post-Prod House: The Mill

Editing House: Work

Editor: Richard Orrick

Comments

1 Mar 2012 - 14:05
DeccaQuinne

Would you want to connect a newspaper to fairy tales??? I don't like it - creepy, childish, too slick, smug...

2 Mar 2012 - 11:22
alexh13519's picture

Exciting, thought-provoking, ambitious and brilliantly put together. And yes - I would connect a newspaper to a fairy tale. BBH understand that The Guardian provide hundreds of stories a day. Why not use one universally known example and layer several different perspectives on top? A very, very strong piece of work any way you care to look at it.

2 Mar 2012 - 11:48
jfoun17287's picture

Brilliant. Best ad of the year so far

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Ski action shot

27/04/2015
An action picture from a photo shoot with Ski Basics in...

Lucozade Powerleague Playermatch: Keeping 5-a-sides alive

27/04/2015
Why With over 8 million visitors per year and over 7,500...

The Drum Election Podcast Features Cult LDN

24/04/2015
Our agency co-founder Cat Turner has a seat on The Drum's...

E-Commerce website for Attends

23/04/2015
As a global organisation, Attends required a best-in-class...

Making Great Strides With Social and PPC

22/04/2015
Sleeping Giant Media works with Nova to increase the...