1 March 2012 - 12:59pm | posted by | 3 comments

Ad of the Day: The Guardian - Three Little Pigs

This impressive commercial for The Guardian echoing a celebrated ad from the past asks how the newspaper would have covered the story told in the fairy tale about the Three Little Pigs. Interestingly, it's played with a very straight bat despite the absurdity of its subject matter.

Agency: Bartle Bogle Hegarty

Creative Team: David Kolbusz / Matt Fitch / Mark Lewis

TV Producer: Davud Karbassioun

Film Prod Co: Rattling Stick

Director: Ringan Ledwidge

Producer: Chris Harrison

Dir of Photography: Franz Lustig

Post-Prod House: The Mill

Editing House: Work

Editor: Richard Orrick

Comments

1 Mar 2012 - 14:05
DeccaQuinne

Would you want to connect a newspaper to fairy tales??? I don't like it - creepy, childish, too slick, smug...

0
1
2 Mar 2012 - 11:22
alexh13519's picture

Exciting, thought-provoking, ambitious and brilliantly put together. And yes - I would connect a newspaper to a fairy tale. BBH understand that The Guardian provide hundreds of stories a day. Why not use one universally known example and layer several different perspectives on top? A very, very strong piece of work any way you care to look at it.

1
1
2 Mar 2012 - 11:48
jfoun17287's picture

Brilliant. Best ad of the year so far

1
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

UNIQLO - reaching new customers through integrated digital

22/10/2014
Challenge To engage with a younger and more fashion focused...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...