This impressive commercial for The Guardian echoing a celebrated ad from the past asks how the newspaper would have covered the story told in the fairy tale about the Three Little Pigs. Interestingly, it's played with a very straight bat despite the absurdity of its subject matter.
Agency: Bartle Bogle Hegarty
Creative Team: David Kolbusz / Matt Fitch / Mark Lewis
TV Producer: Davud Karbassioun
Film Prod Co: Rattling Stick
Director: Ringan Ledwidge
Producer: Chris Harrison
Dir of Photography: Franz Lustig
Post-Prod House: The Mill
Editing House: Work
Editor: Richard Orrick
Comments
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Would you want to connect a newspaper to fairy tales??? I don't like it - creepy, childish, too slick, smug...
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Exciting, thought-provoking, ambitious and brilliantly put together. And yes - I would connect a newspaper to a fairy tale. BBH understand that The Guardian provide hundreds of stories a day. Why not use one universally known example and layer several different perspectives on top? A very, very strong piece of work any way you care to look at it.
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Brilliant. Best ad of the year so far
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