Regional newspaper publisher, Johnston Press, is to launch a new online property platform tomorrow in association with UK property website Zoopla.
The pairing aims to tie together Zoopla’s online property experience with the sites with the websites of Johnston’s newspaper titles.
According to The Scotsman, which is part of the Johnston Press stable: “Users of the new websites can expect to find properties for sale and to rent, instant online property valuations and local market statistics.”
Johnston Press chief executive Ashley Highfield said: “Zoopla is one of the most innovative players in online property and this partnership sees them power an exciting new property platform for our local websites, adding further value to both our online audience and property advertisers.”
Alex Chesterman, founder and chief executive of Zoopla, added: “We are excited to be launching this strategic relationship with Johnston Press, one of the UK’s leading media groups. The addition of our property functionality across their network of local websites is a natural fit.”