28 February 2012 - 10:03am | posted by | 0 comments

Twitter opens up tweet archive to market researchers

Twitter opens up tweet archive to market researchersTwitter opens up tweet archive to market researchers

Companies are being given access to Twitter’s huge archive of tweets after the micro blogging service partnered with Datasift to offer a fully searchable archive of tweets dating back to January 2010.

The material is being offered as a tool for planning marketing campaigns, targeting high profile tweeters or even to predict future events – such as the recent ‘Arab Spring’.

Speaking to the BBC Datasift’s marketing manager said: “No-one's ever done this before. it's a brand new service that we're bringing online - it's a massive technology challenge because of the amount of data that is pumped out every single day.”

To give a sense of the scale of the challenge Datasift receives approximately 250m tweets a day, every one of which has to be assessed for a positive or negative tone.

The business venture hasn’t been universally well received however with privacy campaigners complaining that many users believe that their old tweets should be deleted and not sold off for profit.

Don't miss out... Get your Social Media news by email

See all specialist newsletters

21 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

The Twitter #snowpixel Challenge

23/09/2014
Last Christmas, We Love Digital invented an entirely new...

East Coast – I Love Trains

22/09/2014
From 11-17 August East Coast Main Line are celebrating the...

Naming, Identity & Interior Design

22/09/2014
The Challenge To help two business partners with differing...

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...