Camper & Nicholsons Marinas has appointed Total Media to handle its first ever digital advertising campaign, targeting owners and professionals of yachts and super-yachts around the world.
The aim of the response-focused search campaign, which will run throughout 2012, is to generate website traffic and enquiries for a berth at one of Camper & Nicholsons’ locations, specifically Malta, Turkey, Abu Dhabi, Grenada and Italy.
Sean Purdy, marketing director at Camper & Nicholsons Marina, said: “Digital media lies at the heart of our marketing strategy because it is truly international, easily scalable, and can be effectively measured.
“Total Media were quick to grasp the particular challenges of our business, and provided a strong rationale for their recommendations. While our focus is initially on digital search, Total Media’s experience across all media channels will prove invaluable to us in the long run.”
Thomas Laranjo, managing director at Total Media, added:“Despite economic pressures, we see sustained demand for our services in the luxury holiday and travel market.
“Luxury consumers continue to indulge; however, their decision-making journey continues to move online. For Camper & Nicholsons we therefore decided to run a grassroots digital campaign but one which will convert into prestigious results for the luxury marina business.”