24 February 2012 - 12:21pm | posted by | 2 comments

Sunday tabloids cut price to 50p to fend off The Sun

Sunday Mirror expected to cut priceSunday Mirror expected to cut price

The Sunday red tops are expected to cut their cover prices by as much as half this weekend to ensure their readers are not snared away by The Sun's new Sunday edition.

Rupert Murdoch's announcement that The Sun will cost just 50p this Sunday has sparked a tabloid price war.

Richard Desmond will match Murdoch by halving the cost of The Daily Star Sunday from £1 to 50p.

And Media Guardian reports that The Sun's big rivals at Trinity Mirror - which gained a huge spike in readers after the demise of the News of the World - will cut their cover price to 50p in some regions.

It claims The Sunday Mirror and the People will be slashed from £1 to 50p in London, the South coast and the Midlands.

Don't miss out... Get your Media news by email

See all specialist newsletters

Comments

24 Feb 2012 - 12:55
jimbo17445's picture

What! The Sun has a Sunday issue coming this Sunday. I had no idea, even after reading the other 18 Sun related stories written this week on The Drum.

0
0
26 Feb 2012 - 03:42
tom1994478's picture

hi is it just me or is old Rupert looking to replace the NOW ?nice strategy if he gets away with it ! lost revenue, hell I will just replace the NOW with the Sunday Sun because the british public are so naive they will not notice my game! HMNNNNNN?

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...