24 February 2012 - 8:17am | posted by

Mail Online notches up nearly 100m monthly browsers as the world’s most popular newspaper website

Associated Newspaper’s Mail Online has cemented its position as the world’s most popular newspaper website by notching up more than 99 million monthly browsers in January. The Guardian reports today that the website network attracted 99,218,476 monthly browsers in January - up 17.88% on December - according to the latest Audit Bureau of Circulation figures published yesterday. Mail Online's daily browsers rose 19.57% month-on-month in January to 5,784,946. The Guardian remained the second largest newspaper website in the UK in January, with daily unique browsers rising 22.31% month on month to 3,592,387. Guardian.co.uk the Guardian News & Media website network that includes MediaGuardian, recorded 63,171,662 monthly online browsers. The biggest fall among UK national newspapers reporting monthly website traffic figures was Independent.co.uk, which suffered a 17.09% decline in monthly online browsers to 13,126,707. According to The Guardian, Mail Online also retained its title as the most popular newspaper website in the world for a second month in January, according to the latest comScore figures. The website had 51.7 million monthly unique users in January, against 47.9 million for the second-placed New York Times. Mail Online widened the gap from December, when it first overtook the New York Times according to comScore with 45.3 million against 44.8 million. The discrepancy between the ABC and comScore figures is because the official UK newspaper industry auditing body has access to all figures directly from the publishers. The detailed ABC figures are: Mail Online Daily average browsers: 5,784,946 Month-on-month change: +19.57% Year-on-year change: +81.48% Monthly browsers: 99,218,476 Month-on-month: -17.88% guardian.co.uk Daily average browsers: 3,592,387 Month-on-month change: +22.31% Year-on-year change: +56% Monthly browsers: 63,171,662 Telegraph.co.uk Daily average browsers: 2,458,826 Month-on-month change: +14% Year-on-year change: +43.26% Monthly browsers: 42,699,603 Month-on-month change: 13.1% Sun Online Daily average browsers: 1,471,788 month-on-month change: +9.91% Year-on-year change: N/A Monthly browsers: 24.055,155 Month-on-month change: +8.69% Mirror Group Digital Daily average browsers: 882,972 Month-on-month change: +21.51% Year-on-year change: +46.51% Monthly browsers: 19,092,360 Month-on-month change: +17.05% Independent.co.uk Daily average browsers: 602,856 Month-on-month change: -20.52% Year-on-year change: +7.52% Monthly browsers: 13,126,707 Month-on-month change:-17.09%

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