23 February 2012 - 10:26am | posted by | 0 comments

London Taxi Advertising launches new golden framed format in pro bono Sport Relief ad

London Taxi Advertising launches new golden framed format in pro bono Sport Relief adLondon Taxi Advertising launches new golden framed format in pro bono
London Taxi Advertising launches new golden framed format in pro bono Sport Relief ad
London Taxi Advertising launches new golden framed format in pro bono Sport Relief ad

An ad for the Sainsbury’s Sport Relief Mile is the first to use a new taxi format introduced by London Taxi Advertising.

The ad, which was offered to the charity pro bono using the new gold frame supersize format, will run in Manchester and London from today for four weeks in the run up to the Sport Relief Mile on Sunday 25 March.

Genny Murphy, marketing manager for Comic Relief, said: “Sport Relief is back and we want everyone to get out there on Sunday 25th March and do the Sainsbury’s Sport Relief Mile. There will be huge Miles happening in both London and Manchester and the advertising space donated to us from London Taxi Advertising will really help us to get our message out to the heart of these great cities. ”

The ‘gold frame’ concept was created in honour of the 2012 London Olympic Games, with the format to be mainly exclusive to taxis with the All London or Green Badge licence, showing that they can work throughout Greater London.

The format will also be rolled out in Manchester since Old Trafford will host nine Football matches during the Olympic Games, including a semi-final in both the men's and women's competitions.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...