An ad for the Sainsbury’s Sport Relief Mile is the first to use a new taxi format introduced by London Taxi Advertising.
The ad, which was offered to the charity pro bono using the new gold frame supersize format, will run in Manchester and London from today for four weeks in the run up to the Sport Relief Mile on Sunday 25 March.
Genny Murphy, marketing manager for Comic Relief, said: “Sport Relief is back and we want everyone to get out there on Sunday 25th March and do the Sainsbury’s Sport Relief Mile. There will be huge Miles happening in both London and Manchester and the advertising space donated to us from London Taxi Advertising will really help us to get our message out to the heart of these great cities. ”
The ‘gold frame’ concept was created in honour of the 2012 London Olympic Games, with the format to be mainly exclusive to taxis with the All London or Green Badge licence, showing that they can work throughout Greater London.
The format will also be rolled out in Manchester since Old Trafford will host nine Football matches during the Olympic Games, including a semi-final in both the men's and women's competitions.