23 February 2012 - 5:23pm | posted by | 14 comments

Claire’s Accessories faces PR disaster after ripping off Tatty Devine jewellery and deleting Facebook comments

Tatty Devine & Claire's fish necklaceTatty Devine & Claire's fish necklace
Claire’s Accessories faces PR disaster after ripping off Tatty Devine jewellery and deleting Facebook comments
Claire’s Accessories faces PR disaster after ripping off Tatty Devine jewellery and deleting Facebook comments
Twitter comments about the brands

Jewellery and accessories store Claire’s Accessories is in hot water after it copied several necklaces from independent designer Tatty Devine, then deleted comments on Facebook from fans complaining.

Tatty Devine made the issue known to the public in a blog post entitled ‘Can you spot the difference?’, featuring images of five Tatty Devine products next to those from Claire’s.

Claire’s Accessories, which is also ignoring comments on Twitter (despite the fact it is trending in the UK), has apparently ignored all communication from the Tatty Devine team.

Tweets from members of the public include ‘One piece? A coincidence (maybe). But a designer's entire line? Criminal. @clairesstores should hang its head in shame.’, ‘Come on @clairesstores it looks much worse if you ignore the issue. The damage is done now so try and keep some dignity, address the issue’ and ‘I asked the @ClairesStores FB page- https://www.facebook.com/claires -if they made any dinosaur necklaces. Deleted and banned in 3 mins!’

Tatty Devine designers Rosie Wolfenden and Harriet Vine said: "We're really proud of what we've created with Tatty Devine, and a big part of that is our original designs. We design every piece, and it's all made in Britain by our own skilled team.

“It's flattering when people like something you've created, but this kind of thing can't be tolerated. The reaction from our customers has been amazing. It's gone viral on Facebook and Twitter overnight."

At time of writing, there was no reply from Claire’s Accessories to a request for comment. The brand told Stylist magazine that it is 'investigating'.

Comments

23 Feb 2012 - 23:55
Djm5613656's picture
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comments

This is not the first time Claire's Accessories has been accused of copying designs. I'm a business journalist and I blogged about a similar incident last year at http://www.businesszone.co.uk/blogs/dan-martin/dan-martin-editor039s-blo...

I posted about the latest incident on the Claire's Facebook page today and it was deleted within a minute.

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24 Feb 2012 - 09:42
redhe31457's picture
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I've just posted on Claire's wall asking where they stole the design of a featured product from. Timer for my being banned from the page = set!

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24 Feb 2012 - 11:22
crumble's picture
2
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What a disgrace. Can't the scum bags think of their own ideas?

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24 Feb 2012 - 11:26
kateb98186's picture
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Terrible - what poor brand ethos and a very naive approach to the handling of the situtaion. If they just said sorry, withdrew the line and openly talked about it online they could actually have come away from it looking like a progressive business.

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24 Feb 2012 - 12:41
amand12384's picture
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Never heard of Tatty Devine before now - bet they are milking this for all it is worth!

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24 Feb 2012 - 13:20
recruiter62's picture
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With the US's determination to protect IP (SOPA and PIPA etc) we can of course expect to see Claire's Accessories US and UK websites taken down for this flagrant piracy... No, I thought not.

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24 Feb 2012 - 16:26
samwr15676's picture
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Taking away the moral and copyright issues. I'm sure this won't damage Claire's reputation and customer base too much. I bet the majority of people commenting on this have never and wouldn't ever buy anything from Claire's. Whereas the target comsumer will now flock to buy forementioned accessories as they are a fraction of the cost of the original, 'designer' ones.

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28 Feb 2012 - 16:58
memoi56221's picture
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The ideas of independent makers continue to be ripped off by big companies, its terrible!

ASOS stole one of my designs, here's a link to image comparison... http://memolikesyou.blogspot.com/2012/02/so-its-sad-day-when-i-have-to-d...

and flickr image http://www.flickr.com/photos/memo_helen/6792434136/in/photostream

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29 Feb 2012 - 06:19
kelvi15116's picture
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which is also ignoring comments on Twitter (despite the fact it is trending in the UK), has apparently ignored all communication in http://www.cheaphollister.co.uk

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20 Apr 2012 - 02:34
leeca28627's picture
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i am a teenage girl and i can not afford to buy tatty devines jewlerry. so i am quite pleased for a high street brand like claires to be selling similar pieces of jewlerry which are affordable. i get £5 pocket money a week and it would take me a year to save up for a piece of tatty devines jewlerry

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20 Apr 2012 - 10:10
crumble's picture
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leeca28627 - would you be quite pleased for a global company to steal your ideas and sell them at a cheaper price?

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27 Apr 2012 - 11:58
angel20181's picture
1
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I think it is disgraceful of Claire's Accessories to copy another design - I personally find the whole thing unacceptable and for Claire's to not respond says it all. I will watch this space

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comments

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