22 February 2012 - 4:57pm | posted by | 0 comments

Fox Kalomaski Crossing wins Leapfrog

Leapfrog hires Fox Kalomaski CrossingLeapfrog hires Fox Kalomaski Crossing

Integrated creative marketing agency Fox Kalomaski Crossing has won an account with LeapFrog electronic educational toys and games.

The brief given is to engage a number of audiences with the value of a staged learning system, and the concept of learning through play.

A major marketing campaign will be introduced throughout the year, targeting parents and grandparents, and children up to the age of nine. The campaign will comprise digital, POS, catalogue and ATL activity.

With the news from a Retail Gazette survey that educational toys are the most popular with young families, LeapFrog hopes to connect with this demographic via its new marketing campaign.

Robert Dekker, LeapFrog’s senior marketing director EMEA and Australasia, comments, “We were very impressed by FKC’s creativity and strategic thinking, so we are confident that this partnership will help us to continue to inspire a love of learning in children and a sense of involvement from parents.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Ski action shot

27/04/2015
An action picture from a photo shoot with Ski Basics in...

Lucozade Powerleague Playermatch: Keeping 5-a-sides alive

27/04/2015
Why With over 8 million visitors per year and over 7,500...

The Drum Election Podcast Features Cult LDN

24/04/2015
Our agency co-founder Cat Turner has a seat on The Drum's...

E-Commerce website for Attends

23/04/2015
As a global organisation, Attends required a best-in-class...

Making Great Strides With Social and PPC

22/04/2015
Sleeping Giant Media works with Nova to increase the...