Integrated creative marketing agency Fox Kalomaski Crossing has won an account with LeapFrog electronic educational toys and games.
The brief given is to engage a number of audiences with the value of a staged learning system, and the concept of learning through play.
A major marketing campaign will be introduced throughout the year, targeting parents and grandparents, and children up to the age of nine. The campaign will comprise digital, POS, catalogue and ATL activity.
With the news from a Retail Gazette survey that educational toys are the most popular with young families, LeapFrog hopes to connect with this demographic via its new marketing campaign.
Robert Dekker, LeapFrog’s senior marketing director EMEA and Australasia, comments, “We were very impressed by FKC’s creativity and strategic thinking, so we are confident that this partnership will help us to continue to inspire a love of learning in children and a sense of involvement from parents.”