Chicken-centric fast food chain KFC has outlined its plans to get social media engaged with the Colonel.
This will see hundreds of gift vouchers doled out to fans and followers on Twitter and Facebook via a month long campaign of random tweets and posts which point to a secret KFC holding page.
The first 50 people to stumble upon this hidden domain and type in a valid email address will be rewarded with a $5 token.
Followers of the restaurant chain, who now number some 79,000 on Twitter and 3.9m on Facebook, are treated to around 25% promotional content with the remainder categorised as generic relationship building – such as posting a video of an Australian Colonel Sanders lookalike.
KFC spokesperson Rick Maynard told Promo: “Increasingly people are contacting brands through Facebook and Twitter instead of making a phone call. We have a cross-functional team, about four of us are responsible for monitoring social media and we have someone who is online the majority of standard U.S. business hours.”