Queens Cross Housing Association unveil new brand identity with Stand
Queens Cross Housing Association in Glasgow has undergone a brand identity developed in conjunction with Stand and a working group of staff and tenants. The new logo is the first rebrand for the 35 year old housing organisation, which manages nearly 4,500 properties along the Forth and Clyde Canal area of Glasgow. It was made up of a circle, wavy line and sideways C. The circle is said to represent community and togetherness, and the wavy line represents the land, joining together to make the Q. The sideways C inside the Q represents the horizon over the land. Shona Stephen, chief executive, said: “The new brand is fresh and modern and the group should be very proud of their achievement. “We have large scale redevelopment programmes in place for our four neighbourhood areas. And we now have a logo that shows the Association and local communities are ready for new opportunities and the challenges ahead.” Liz Campbell, tenant, association board member and part of the brand working group, said: “The new logo will help us develop an even stronger sense of identity for Queens Cross and gain recognition for the huge number of residents, tenants and staff making a difference to our local communities.” The new brand will be applied to building signage, stationery and the Association’s leaflets and other printed materials over 2012.